I cannot tell you how many people I've spoken with who just dread the thought of doing the dishes. Every time I tell someone that I love doing the dishes, they look at me with the utmost bewilderment. Yet, when I begin explaining why that is the case, they start viewing it from a lens that makes the idea more palatable.
Good designers must always be avant-gardists, always one step ahead of the times. They should–and must–question everything generally thought to be obvious.